AGR 110 Chapter Notes - Chapter 1: Mental Accounting, Status Quo Bias, Sunk Costs

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Explicit cost - a cost that requires an outlay of money. Implicit cost - the value, in dollar terms, of the benefits that are forgone. Economic profit - explicit cost + implicit cost. Capital - the total value of the assets of an individual of a firm. Implicit cost of capital - the income the owner of the capital could have earned of the capital had been employed in its next best alternative use. Principle of either-or decision making - choose the one with the positive economic profit. Marginal cost - the additional cost incurred by producing one or more unit of that good or service. Increasing marginal cost - when each unit of a good costs more to produce than the previous unit. Marginal cost curve - a graphical representation of marginal costs. Constant marginal cost - when the cost of producing an additional unit is the same as the cost of producing the previous unit.

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