COMM 302 Chapter Notes - Chapter 2: Pragmatism, Behaviorism
16 Dec 2016
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Document Summary
False information spread about the opposition to discredit it. Transmission of information or ideas that might or might not be false. No effort is made to determine their validity, Official use of communication campaigns to reach good ends. The notion that all human action is a conditioned response to external environmental stimuli. Freud"s notion that human behavior is the product of the conflict between an individual"s id, ego, and superego. Symbols that are associated with strong emotions and possess the power to stimulate large-scale mass action. An educated social science based elite charged with protecting vulnerable average people from harmful propaganda. School of philosophical theory emphasizing the practice function of knowledge as in instrument for adapting to reality and controlling it.
