COMM 302 Chapter Notes - Chapter 6: Spiral Model, Understanding Media, Television Consumption

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Catharsis - also called sublimation; the idea that viewing mediated. Social cognitive theory theory of learning through interaction with. General aggression model model of human aggression that argues that. Adultification of childhood when children"s value as consumers aggression sates, or reduces people"s natural aggressive drives. Imitation the direct reproduction of observed behavior. Identification a special form of imitation that springs from wanting to. Social learning encompasses both imitation and identification to. Operant learning theory asserts that learning occurs only through the. Behavioral repertoire the learned responses available to an. Negative reinforcer a particular stimulus whose removal, reduction, Observational learning when the observation of a behavior is. Inhibitory effects the effects of seeing a model punished for a. Disinhibitory effects the effects of seeing a model rewarded for a. Vicarious reinforcement reinforcement that is observed rather than. Reinforcement contingencies the value, positive or negative, Social prompting demonstration of previously learned behavior when. Aggressive cues information contained in media portrayals of violence.

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