COMM 200 Chapter Notes - Chapter 22: Mean World Syndrome, Television Consumption, Mass Communication
16 Dec 2016
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Cultivation analysis the ritual perspective of mass communication. Developing cultivation analysis beliefs about the world as a result of consumption of media messages (tv based). Theory that predicts and explains the long-term formation and shaping of perceptions, understandings, and. Media theory"s slow transformation from reliance on the transmission perspective to greater acceptance of. Casual argument assertion of cause and effect, including the direction of the causality. Transmissional perspective a position depicting the media as senders of messages across space. Ritual perspective a position depicting the media as representers of shared beliefs. (cid:498)mass communication is not the act of imparting information but the representation of shared beliefs(cid:499) (cid:523)6(cid:524). Federal government was concerned about media"s influence on society, especially media"s possible. Tv is a: ice age analogy, a position stating that tv doesn"t have to have a single major impact, but influences, television is essentially and fundamentally different from other forms of mass media.
