BUS 200 Chapter Notes - Chapter 2: Horizontal Integration, Cost Leadership, Vertical Integration
Quiz 1 review terms
environmental analysis
process of scanning environment for threats or opportunities
corporate-level strategy
identifies various businesses that a company will be in, and how these businesses will relate to
each other
business-level (competitive) strategy
the ways a business will compete in its chosen line of products
functional strategies
the basic courses of action that each department in the firm will pursue so that it contributes to
the attainment of the business's overall goals
concentration strategy
focusing the company on one product or product line
market penetration
boosting sales of present products by more aggressive selling in the firm's current markets
geographic expansion
expanding operations in new geographic areas
horizontal integration
acquiring control of competitors in the same or similar markets with the same or similar
products
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