BUS 200 Chapter 13: BUS200: Chapter 13 Notes
20 Jun 2017
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Two businesses joining together to achieve a common goal which may lead to a creation of a new joint business : setting up new wholly owned subsidiary in host country i. ii. 100% ownership of the subsidiary can be new (greenfield) or acquired. You can build it up from the ground up. This is the most expensive way to enter a foreign market iii. When you acquire an already existing company abroad already set up, quick to execute, already placed inside the economy. Can fail due to the cultural aspect.
