MGT 3300 Chapter Notes - Chapter 16: Profit Maximization, Demand Curve, Marketing Mix
Document Summary
Chapter 16 price objectives and policies market without referring to profit sometimes adopt status quo objectives don"t rock-the-pricing-boat-objectives. Price the amount of money that is charged for something of value. Target return objective sets a specific level of profit as an objective. Profit maximization objective seeks to get as much profit as possible. Sales-oriented objective seeks some level of unit sales, dollar sales, or share of. Status quo objectives managers satisfied with their current market share and profits. Nonprice competition aggressive action on one or more of the p"s other than price. Administered prices consciously set prices aimed at reaching the firm"s objectives. One-price policy offering the same price to all customers who purchase products. Flexible-price policy offering the same product and quantities to different customers. Skimming price policy trying to sell the top of the market the top of the demand. Penetration pricing policy trying to sell the whole market at one low price.
