Mar-3023 Chapter Notes - Chapter 9: North American Free Trade Agreement, World Trade Organization, Mercosur
Document Summary
Define international marketing: the nature of global marketing strategy. International marketing involves developing and performing marketing activities across national boundaries. Identify the interdependence of countries and the global competitors in those markets: be mindful of a new breed of customers: the global customer, technological forces. Regional trade alliances, markets, and agreements: the north american free trade agreement (nafta, eliminated virtually all tariffs on goods produced and traded among. Europe"s role i(cid:374) (cid:449)orld trade: the southern common market (mercosur, est. 1991 under the treaty of asuncion to unite argentina, brazil, Paraguay, and uruguay: the asia- pacific economic cooperation (apec, promotes open trade and economic and technical cooperation among member nations, association of southeast asian nations (asean, promotes trade and economic integration among member nations in se. International divisions: centralizes all of the responsibility for international operations, concentrates human resources into one unit and serves as the central point for all information flow related to international operations.
