ECO-2023 Chapter Notes - Chapter 9: Average Variable Cost, Market Power, Marginal Revenue
Document Summary
In a price-taker market, the firms all produce identical products and each seller is small relative to the total market. The output of any single firm has no effect on the market place. Each firm can sell all its output at the market price but cannot sell any of its output at a higher price. To maximize their profits, they must not only decide how much to produce but also what price to charge. What are the characteristics of price-taker markets: the firms in a market will be price takers when the following four conditions are met: All the firms in the market are producing an identical product. A large number of firms exist in the market. Each firm supplies only a very small portion of the total amount supplied to the market. The profit of the price taker is maximized at the output rate at which p=mr=mc.