POLS 208 Chapter Notes - Chapter 7: Social Desirability Bias, Survey Data Collection, Systematic Sampling
5 Dec 2018
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Document Summary
They collect info from individuals and organizations by the use of structured questionnaires or interviews. Often focus on a random sample from a much larger population. Multi item scales apply directly to the design of questionnaires. Systematic sampling - helps guard against the bias that can arise when interviewers choose respondents based on subjective factors. Intercept interview surveys - ability to survey people on the spot as they visit facilities. Household interview surveys - interviews conducted by visiting people in their homes. Computer assisted personal interviewing - enhancing household interviewing. Computer assisted self interviewing - especially when survey asks about sensitive topics. Social desirability bias - physical presence of the interviewer leads people to provide more socially acceptable answers, known as social desirability bias. Automated telephone surveys - suffer from low response rates. Mail self administered surveys - forms are self administered, so watch for clarity of the questionnaire layout and instructions.
