BUS 331 Chapter Notes - Chapter Built to Last 3: Bristol-Myers Squibb, Profit Maximization, Onchocerciasis
7 Feb 2016
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But rather embrace the genius of the and . Don"t want balance meeting in the middle 50/50, blending the yin and the yang into. Rather, visionary companies aim to be yin and yang both at the same time, all the time. *uses the image of yin and yang to represent this concept. Merck had a strong set of ideals gave away a drug to cure river blindness even though it lost money for the company. Comparison: pfizer had more of a purely pragmatic profit orientation. Pragmatic idealism no tyranny of the or. Merck"s actions show that you can be both pragmatic and focused on self-interest. A visionary company must have core values and purpose beyond making a profit. Core values are not a luxury for companies that are already successful, but rather visionary companies have a core ideology also when they were struggling to survive.
