BUSN 101 Chapter Notes - Chapter 15: Convenience Store, Associated Grocers, E-Commerce
14 Apr 2016
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Markeing intermediaries (middlemen) organizaions that assist in moving goods and services from producers to businesses (b2b) and from businesses to consumers (b2c) Channel of distribuion set of markeing intermediaries (agents, brokers, wholesalers, retailers) that join together to transport and store goods in their path from producers to consumers. Agents / brokers markeing intermediaries who bring buyers and sellers together and assist in negoiaing an exchange but don"t own the good. Wholesaler sells to other organizaions such as retailers, manufacturers, and hospitals. Retailer organizaion that sells to ulimate consumers. Some economists say that intermediaries add costs and should be eliminated. Some marketers say that intermediaries add value and that value exceeds cost. Uility the value that organizaions add to goods by making them more useful or accessible to consumers than they were before. Time uility added by intermediaries by making them available when consumers need them. Place uility placing them where people want them.
