BUSN 101 Chapter Notes - Chapter 13: Test Market, Consumer Behaviour, Psychographic
14 Apr 2016
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Markeing the acivity, set of insituions, and processes for creaing, communicaing, delivering, and exchanging oferings that have value for customers, clients, partners, and society. Used to be based on how to get sellers to sell; now it"s about how to get buyers to buy. Ex: websites make it easier for customers to ind good prices of the desired good: good for manufacturers too because they get to retain their customers. If marketer makes the buying process easier, they will sell more. The selling era: 1920s mass producion techniques (assembly lines, producion capacity higher than the market demand, emphasis on selling to get consumers to buy the products. The markeing concept era: post wwii = higher populaion, consumer demand, and consumer spending in the 1950s, businesses had to be responsive to consumers = markeing concept that has 3 parts. Customer orientaion ind what consumers want and then provide it (focuses on the good itself, not the promoion)
