JOUR 001 Chapter Notes - Chapter 1: Advertorial, Native Advertising
24 Dec 2020
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Owned by individuals, families, or stockholders orientation. Supply and demand can"t meet all needs. Business models: notice the different incentives in each model models and incentives. Subscription = pay me no $ to subscribe. Advertising = i want to sell your attention to somebody else advertisers not interested. *people treated as consumers not citizens + produce economic, not, civic, benefits* *shared goal: reach as many readers/customers as possible. *journalists didn"t have to worry about the money part. *advertisers had few (if any) other choices for getting attention. News organization"s monopoly on news vanishes too economics, media bubbles and non-tradable goods . Newspapers must locate next to their customers. The people who consume local news, and whom local advertisers need to reach. Non-tradable goods -- goods that must be consumed in the same community in which they"re made. The business of a newspaper can"t really be separated from the place where it"s published. Searches, social media, shopping sites, some news/publishing sites.
