PSY 340 Chapter Notes - Chapter 10.2: Media Richness Theory, Business Communication
Document Summary
You must be in the same location as your listeners. You can only be heard by a limited number of people. Once something is said, it cannot be taken back. But for limiting wastefulness and increasing efficiency, favored communication might end up being face-to-face and electronic. How long it takes to produce and receive. Says that communication media are characterized by their ability or capacity to convey nonverbal cues. Says that face-to-face communication is the richest medium since it sends both verbal and nonverbal cues. Says that comfort with a medium determines people"s perception of the richness of the medium. Quick and can be transmitted at any time of day. *people are more willing to express honest opinions in online chat rooms as opposed to face to face. New opportunities for companies engaging in electronic communication. Can be used for informal training or development. Learning experiences are recorded so that others can refer to it later.
