MKT 305 Chapter Notes - Chapter 1.1: Customer Satisfaction, Services Marketing, Micromarketing
Document Summary
Provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. Plays vital role in providing need-satisfying goods and services and customer satisfaction. The performance of activities that seek to accomplish an organization s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. The extent to which a firm fulfills a customer"s needs, desires, and expectations. The development and spread of new ideas, goods, and services. Goals can be monetary, or just accepting an idea. To identify customers" needs and meet the needs so well that the product essentially sells itself. *"marketing does not occur unless two or more parties are willing to exchange something for something else" There is no need to exchange goods and services.
