CMST 332 Chapter Notes - Chapter 14: Ethnography, Proj Construction, National Technical Research Organisation

• School: Chico State University
• Department: Communication Studies
• Course: CMST 332
• Professor: Michelle Givertz

Document Summary

Effe(cid:272)ti(cid:448)e i(cid:374) (cid:272)apturi(cid:374)g (cid:272)o(cid:373)(cid:373). pro(cid:272)esses that u(cid:374)fold o(cid:448)er ti(cid:373)e (cid:271)/(cid:272) they"re sensitive to social construction of meaning/exper. of indiv. Emphasis on comm. environ. /social environ. of interactants allowing exploration o(cid:374) e(cid:448)eryday so(cid:272)ial phe(cid:374)o(cid:373)e(cid:374)o(cid:374) that oth. (cid:373)ethods do(cid:374)"t allo(cid:449: preserves form/contact of human interaction. Data analyzed for charac. as they occ. in nat. settings: qualitative research: that which focuses on the performances/prac. of human comm. Emphasize empirical, inductive, & interp. approaches applied to interaction w/in a specific context: researchers interested in the whole of a comm. phenomenon. Methodologies partic. observation, interviews, focus groups, narrative analysis & ethnography: uses discourse/symbolic interaction as its data. Captured in variety of forms/remains as it occ: aims for subjectivity vs. objectivity. Researchers use interp. research process to make subject of interp. meaningful. Use of data collection/analytic tech. from which research claims can be tested: strong concern for context in which an interaction occ.