MKTG 330 Chapter Notes - Chapter 11: In Kind, Press Release, Ambush Marketing
2 Nov 2016
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Document Summary
Advertorial ad that is half advertising, half editorial, aimed at swaying public opinion rather than selling products. Advocacy advertising advertising used to communicate an organization"s views on issues that affect society or business. Often employed by the competitors of the property"s official sponsor. Audtiovisual materials slides, films, filmstrips, and videocassettes that may be used for training, sales, or public relations activities. Community involvement a local public relations activity in which companies sponsor or participate in a local activity or supply a location for an event. Corporate identity advertising advertising a corporation creates to familiarize the public with its name, logos, trademarks, or corporate signatures, especially after any of these elements are changed. Crisis management a company"s plan for handling news and public relations during crises. Entertainment the second largest area of sponsorship, which includes things like concert tours, attractions, and theme parks.
