MKTG 320 Chapter Notes - Chapter 13: Contingency Table, Type I And Type Ii Errors, Decision Rule
Document Summary
Validation: the process of ascertaining that interviews actually were conducted as specified. Editing: the process of ascertaining that questionnaires were filled out properly and completely. Skip pattern: a sequence in which later questions are asked based on a respondents answer to an earlier questions. Coding: the process of grouping and assigning numeric codes to the various responses to a question. Data entry: the process of converting info to an electronic format. Intelligent entry: a form of data entry in which the information being entered into the data entry device is checked for internal logic. Scanning technology: a form of data entry in which responses on questionnaire are read in automatically by a data entry device. Logical cleaning of data: final computerized error checking of data. Error checking routine: computer programs that accept instructions from the user to check for logical errors in the data.
