DSCI 304 Chapter Notes - Chapter 2: Market Environment, Swot Analysis
3 Sep 2016
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Document Summary
Competitiveness: how effectively an org meets the wants and needs of customers relative to others that offer similar good or services. Mission: the reason for the existence of an org. Mission statement: states the purpose of an org. Tactics: the methods and actions taken to accomplish strategies. Core competencies: the special attributes or abilities that give an org a competitive advantage. Order qualifiers: characteristics that customers perceive as minimum standards of acceptability to be considered as a potential for purchase. Order winners: characteristics of an org s good or services that cause it to be perceived as better than the competition. Environmental scanning: the monitoring of events and trends that present threats or opportunities for a company. Operations strategy: the approach, consistent with the org strategy that is used to guide the operations function. Quality-based strategy: strategy that focuses on quality in all phases of an org. Time-based strategy: strategy that focuses on reduction of time needed to accomplish tasks.
