BUS 346 Chapter Notes - Chapter 3: Flickr, Linkedin, Image Sharing
Document Summary
Lo 1: describe the 4e framework of social media marketing technologies to facilitate interpersonal interactions. The term social media refers to content distributed through online and mobile. Marketers share information through connections made on social media. The changing role of traditional media, sales promotions, and retail, coupled with the new social, mobile, and online media, has led to a different way of thinking about the objectives of marketing communications using the 4e framework. Help them experience products, whether directly or indirectly. Give them an opportunity to engage with their social network. Marketers use many kinds of social media-related offers to excite customers, including mobile applications and games to get the customers excited about an idea, product, brand, or company deals. Social networks like facebook, pinterest, and google+ used to communicate. To excite customers, an offer must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offers, which are determined through insights and information obtained from crm.
