BUS 346 Chapter Notes - Chapter 1: Starbucks, Barista, Customer Relationship Management
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How to build a values-driven business article business once (mark cuban) Your business should be based off what"s true to your personal values. Your mission statement should be strong and show the value proposition of your. Focus your efforts on your mission statement values instead of trying to do everything at. Make your mission statement visible on all ways (ie web, social media, etc. ) Make sure your values are spread internally to your employees as well. Build a team whose beliefs are centered and motivated around your mission statement. Don"t forget to promote your product/market it. Remember to have margins so you are profitable. Lo 1: define the role of marketing in organizations. Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
