SMG OM 323 Chapter Notes - Chapter 1,4: Service Design, Technical Analysis, Voice Of The Customer
3 Nov 2016
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Document Summary
Product specifications involves detailed description of what is needed to meet or exceed customer wants and require collaboration between legal, marketing, and operations. Process specifications once product specifications are set, attention turns to specifications for the process that will be needed to produce the product. Weigh in terms of cost, availability of resource, profit potential, and quality. Prototype development one (or a few) units are made to see if there are any problems. Design review any necessary changes are made or the project is abandoned. Market test used to determine the extent of consumer acceptance. If unsuccessful, product returns to design review phase. Product introduction new product is promoted. Follow- up evaluations - based on user feedback, changes may be made or forecasts refined. The stages of new product development funnel: customer needs, technological possibilities, concept generation and selections, service design, buyer testing, pilot/ first site, roll out.
