COM CM 441 Chapter Notes - Chapter 1-3, 9: Construction News, Plaintext, Op-Ed

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 441
• Professor: Jim Grasso

Document Summary

Globalization, technology and social media prompt new editions. First edition left readers wanting to know more: global media relations. This edition is 28 years after the first one. Tactical and strategical point of view: setting goals and measuring results. Becoming a media relations professional and how it changes your life. Flexibility in you and your family"s lifestyle. Need to be able to remain calm and focused in times of crisis. 2 kinds of media relations: passive or reactive. Organization determined to not seek attention from public eye. Any other mention in public eye is speculation. Keep it short and sweet: active or proactive. Community policy the rules that will determine the behavior of the communications professionals and the management of the flow of information: determines content of media, guidelines on the way leadership must deal with communication. Should be found in in code of conduct / mission statement. Figure out how goals can be reached.