COM CM 303 Chapter Notes - Chapter 2, 3: Troubled Asset Relief Program, North American Free Trade Agreement, Guanxi

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 303
• Professor: Peter Nowak

Document Summary

Forecast for growth is in expanding economies of china, india, and. Globalization driven by rapid spread: open markets, revolution in digital communication. Managers need to overcome things to remain competitive: globalizing firm"soperations to compete in global village, leading a diverse workforce, encouraging positive ethics, character, and personal integrity. Transnational organization an organization in which the global viewpoint supersedes national issues: operate over large global distances and are multicultural in terms of people they employ. Changes in the global marketplace: china may be the largest emerging economy, some companies have struggled to understand the way the. Guanxi the chinese practice of building networks for social exchange essentially strong loyalty: nafta north american free trade agreement. Understanding cultural differences: organizational culture pattern of basic assumptions that a given group has invented, discovered, or developed in learning to cope with problems, individualism vs collectivism.