COM CM 301 Chapter Notes - Chapter 1,2,6,7,8,13,14,15: European Cooperation In Science And Technology, Blonde Stereotype, Interactive Media

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Basic concepts related to defining public relations: deliberate: pr activity is intentional. It is designed to influence, gain understanding, provide info, and obtain feedback: planned: pr activity is organised. Solutions to problems and logistics are thought out. Activity takes place through out a period of time. It involves counseling, solving problems, and the management of competition and conflict. Negative stereotypes in pr: and socializing, making connections: e. g. What was the effect: rope, research, objectives (output and impact, programming and execution, evaluation. Nowadays organisations cannot exist solely for their own purposes. They cannot exist without the express permission of the government and society at large. Thus, the world needs sensitive communicators and facilitators who can explain the goals and aspirations of individuals, organisations, and governments in a socially responsive manner. Diversity of pr in the workspace: a pr professional has many roles, publicity. Determining public attitudes and behavior in: media relations.