COM CO 101 Chapter Notes - Chapter 9: Edward Bernays, Melodrama, Heterosexuality
9 Apr 2017
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Hegemony, common sense, and storytelling: hegemony: the predominance of elite classes and the acceptance of the dominant values in the culture by those who are subordinate and less influential than those who hold economic, cultural, and political power. Common sense: edward bernays defined public relations as the engineering of consent. , to convince people to support companies, bernays tried to convert clients" desires and plans to. Media narratives: responding and resisting: stuart hall has argued that as readers and viewers, as consumers and citizens, we take three positions (with multiple variations) with regard to media stories, 1. There is a dominant stance where we might identify fully with and accept a story"s intended meaning, which seems normal and commonsensical to us: 2. He associated his four categories with dominant character types: epics (with kings), romances (knights), melodramas (pawns), and satires ( fool"s mate ).
