CAS EC 101 Chapter Notes - Chapter 14: Marginal Revenue, Takers, Sunk Costs
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CAS EC 101 Full Course Notes
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Learning objectives: know what it means to be a competitive firm, know the difference between revenue and profit. The meaning of competition: a competitive market has many buyers and sellers. The goods and services sold in a competitive market are homogeneous, or nearly identical. Both the firms and the sellers in a competitive market are price takers. This means that a single buyer or seller has no effect on the price. In a competitive market there are no barriers to entry, and firms can enter or exit the market freely. Profit maximization for a competitive firm: the competitive firm should produce until marginal cost = marginal revenue. If marginal revenue is greater than marginal cost, the firm can increase profit by increasing output: according to the figure below, if the firm is producing in q1, it should raise production. If the firm is producing at q2, it should lower production.