CAS EC 101 Chapter Notes - Chapter 2-4: Average Variable Cost, Ronald Coase, Sunk Costs

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CAS EC 101 Full Course Notes
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CAS EC 101 Full Course Notes
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Document Summary

Modern firms bear little resemblance to the traditional firm of microeconomic theory large, complex, that operate in different types of markets. Occurs when transaction costs are higher higher degree of asset specificity production costs are lower. Profit-maximization might not be their dominant goal instead can focus on sales maximization, high growth rate, utility maximization, job security. Size or modern firms = hard to use the profit-maximizing strategy opt for: satisficing behavior rather than profit-maximizing behavior. Use variety of rules of thumb to make day-to-day decisions: defenders: managers are constrained and encouraged to maximize profits. Constraints stockholder revolt, threat of takeover, competitive pressure from product market. Incentives bonuses, stock options = help them pay attention to profits. Lr: all inputs are variable, and firm can choose any combination to produce a given level output with lowest costs. Sr: at least one of the firm"s inputs are held constant; have both variable and fixed costs (cid:523)which are sunk(cid:524)

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