MKTG 310 Chapter Notes - Chapter 5: Abraham Maslow, Reference Group, Sigmund Freud
7 Oct 2016
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132): the buying behavior of final consumers- individuals and households that buy goods and services for personal consumption. Consumer market: all the individuals and households that buy or acquire goods and services for personal consumption. 133): the set of basic values, perception, wants, and behaviors learned by a member of society from family and other important institutions. Child learns basic values, perceptions, wants and behaviors. In the united states a child normally learns or is exposed to the following values: achievement and success, individualism, freedom, hard work, activity and involvement, efficiency and practicality, material comfort, youthfulness, and fitness and health. Marketers always want to spot cultural shifts to discover new products that might be wanted. 134): a group of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Three important groups are hispanic american, african american, asian american.
