MKTG 310 Chapter Notes - Chapter 3: Millennials, Generation Z
7 Oct 2016
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66): the actors and forces outside marketing that affect marketing management"s ability to build and maintain successful relationships with target customers. 67): the actors close to the company that affect tis to serve its customers- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. Macroenvironment: the larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces. 68): firms that help the company to promote, sell and distribute its goods to final buyers. Resellers: are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers that buy and resell merchandise. Physical distribution firms: help the company stock and move goods from their points of origin to their destinations. Marketing services agencies: are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.
