MKTG 310 Chapter Notes - Chapter 16: Redlining, Customer Relationship Management, Consumerism
7 Oct 2016
School
Department
Course
Professor
Document Summary
496): socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Sense-of-mission marketing: holds a company should define its mission in broad social terms rather than narrow product terms. 505): an organized movement of citizens and government agencies designed to improve the rights and power of buyer in relation to sellers. 507): an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people"s current and future living environment. 507): a management approach that involves developing strategies that both sustain the environment and produce profits for the company. 512): a principle of sustainable marketing holding that a company should view and organize its marketing activities from the consumer"s point of view. Customer value marketing: a principle of sustainable marketing holding that a company should put most of its resources into customer value-building marketing investment.
