MIS 311 Chapter Notes - Chapter 7: Amazon.Com, Serval, Affiliate Marketing

• School: Binghamton University
• Department: Mgmt Info Systems
• Course: MIS 311
• Professor: Seyed Eshagh Ashraf Vaghefi

Document Summary

Amazon went through 7 years with no profit. A(cid:373)azo(cid:374)(cid:859)s jeff bezos e(cid:454)pa(cid:374)ded (cid:449)arehousi(cid:374)g (cid:272)apa(cid:272)it(cid:455), e-commerce operations instead of concentrating on quarterly results of wall street. Kmart and borders fell as amazon dominated. Lengthening the time horizon allows you to engage in endeavors and only a smaller fraction of competitors. Invested in blue origin, commercial rocketry/aviation firm, twitter, uber: bought washington post and used 60 minutes to announce/demo amazon prime air. (cid:862)(cid:449)heel of gro(cid:449)th(cid:863) is a(cid:271)le to pro(cid:448)ide all produ(cid:272)ts a(cid:374)d lo(cid:449)er (cid:272)o(cid:373)petitio(cid:374) Customers attract more sellers, which attracts more customers (2 sided network effect) Hired cio and clo from walmart: walmart supports superstores and ships large pallets of items in one shipment, amazon warehouses pack boxes of different individual items to individual homes. Noticed that workers took forever to package items, so they worked with vendor to get prepacked and ready to ship boxes. Products received by shippers are scanned/prepped so inventory is ready to fulfill customer orders asap.