RHETOR 20 Chapter Notes - Chapter 14: Alternative Lifestyle, Color Photography, John Berger
Document Summary
Publicity images are everywhere every day (123) In no other form of society has there been such a concentration of images (123) Messages of images stimulate the imagination by way of either the memory or expectation (123) Publicity images belong to the moment, in the sense they must be continually renewed, but they never speak of the present, often refer to the past and always the future (124) Publicity is closely related to freedom (of choice, of enterprise etc. ) (125) But publicity is not just an assembly of competing message, but a language which is always used to make the same general proposal (125) Publicity is the process of manufacturing glamour (125) Being envied depends upon not sharing your experience with those who envy you - the more impersonal, the greater the illusion of power (127) Question: does the language of publicity have anything in common with that of oil painting (which until invention of the camera dominated the.
