MEDIAST 101 Chapter Notes - Chapter 14: Guy Debord, Culture Jamming, Copyleft
3 Feb 2017
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Document Summary
Artists have used form of advertisements not only to affirm popular culture and advertising as pop artists did, but also to critique it. Works with codes that contain political critique. Remakes area a practice of culture jamming that borrows from the legacy of the. Situationist group of artists and writers in france in the 1960"s most famous was guy. Culture jamming at the root, is a metaphor for stopping the flow of spectacle long enough to adjust your set. Situationist strategy called detournement or rerouting of messages to create new meanings. Ads and remakes of ads proliferate on sites like youtube. Distinction between ads and anti-ads difficult to make thru tactics of ambiguous messages. Use of brands in alternative cultures and new forms of retailing, however, has shifted the relationship among brand producers. There are many levels at which logos and product signifiers are used by both producers and consumers to create meaning on streets.
