UGBA 10 Chapter Notes - Chapter article: Nestlé, Hot Pockets, Blue Bottle Coffee Company
3 Mar 2019
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UGBA 10 Full Course Notes
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Sale of us confectionery business: commitment of nestle to taking bold steps for future growth, several tools, divestitures, acquisitions. Background: rapidly changing food and beverage business, one dimensional strategy no longer works, rapid change in way consumers eat, shop and engage w/ brands, change in what consumers expect from brands, social value, experience for product. Key levers innovation/renovation: strengthen company"s heritage brands/based business. B: establish start-ups under nestle corporate umbrella. Iv: nestle strategy described as muddle earlier last year, disappointing performance recently: 1: but, unilever - 43, sp 500- 71, sp consumer staples index - 33% Nestle us: confectionery - sweets, butterfingers and baby ruth only = 1% global sales and 3% us sales, frozen brands, digionros, hot pockets, stouffers, drink brands, nesquik, ovaltine, nescafe, baking brands-toll house, pet foods- purina, water brands. Going forward: heritage brands don"t matter, what matters = consumer relevance, new varieties, high protein hot pockets, fit kitchen options, mocha flavors.
