UGBA 10 Chapter Notes - Chapter 1: Soft Drink, Capital Intensity, Mass Customization

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: Banks C G

Document Summary

I. processes, using resources to provide something of value to a customer( internal and external) by constantly controlling competitive priorities and supply chains competitive priorities. Process divergence - extent to which process is highly customized or can change dependent on the customer ( consulting vs. mcdonalds: high diversity, flexible. Flow( how work progresses through sequence of steps) where flexible flow means that customers, materials, and information can move in diverse ways while line flow means repetitive, fixed sequence) High customization often means low volume in production which goes with job process. Process choice- way of structuring process by organising resources about. Four choices: job process( high customization, low process, make-to-order, ex. process/product consulting) , batch process( same/similar products are produced repeatedly in large/small batches with flexible customization),line process(high volumes, standardized products, minimal divergence, careful control of standard options, inventory, ex. Car/computer assembly), and continuous flow process(high volume, no divergence, product flows through processes until whole batch is finished, ex.