BSLW1102 Chapter Notes - Chapter 10: Business Process, Aspirin, Anticybersquatting Consumer Protection Act

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Chapter 10: intellectual property rights and the internet. Trademarks and servie marks: lanham act protects producers exclusive rights to a registered trademark and prevents. B. 3. if a mark identifies a product it is a trade mark if a mark identities a service it is a service mark file with us patent and trademark office. B. 3. a) held in the principle register international registration. Madrid system of international registration of marks allows for us marks to be protected in 60 countries. Apple repurposed common language term for an arbitrary reason. Sports illustrated can only be registered if there is sufficient evidence that the public identifies the term with a single commercial source (d. 1. d. 3) (d. 1. d. 4) acquired distinctiveness or secondary meaning. Harley davidson (d. 1. d. 4. a) sued for use of hog and bar and shield (d. 1. d. 4. b) hog was not a trademark because it was a whole category term. D. 1. e) and bar and shield was trademarked generic (least: remedies for improper use.

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