BPL 5100H Chapter Notes - Chapter 2: Environmental Monitoring, Competitive Intelligence, Market Environment
31 Aug 2018
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Document Summary
Sense of what"s coming before the fog clears. Meeting w/ ppl and searching out info. Includes intelligence gathering associated w/ collecting data on competitors and interpreting data: environmental forecasting a. Involves development of plausible projections about direction,scope, speed and intensity of environmental change: purpose is to predict change. An in depth approach to environmental forecasting that involves experts" detailed assessments of societal trends, economics, politics, technology, or other dimensions of the external environment. Explore possible developments that may only be connected to the past. General environment: demographic, aging population, rising affluence, sociocultural, more women in workforce b. Increase in temporary workers: political/ legal, tort reform, americans with disabilities act (ada, technological, genetic engineering, economic a. Data analytics: process of examining large data sets to uncover hidden patterns, market trends and customer preferences. Industry- group of firms that produce similar goods or services.
