PSYC 320 Chapter Notes - Chapter 1: Social Loafing, Social Facilitation, Nominal Group Technique
24 Nov 2020
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Social facilitation, social loafing, and deindividuation all can affect individuals whether they are working in real groups or are merely part of a collective or crowd. On an additive task, the group product is the sum of all the members" contributions. On a conjunctive task, the group product is determined by the individual with the poorest performance. Mountain-climbing teams are engaged in such a task; the weakest link will determine their success or failure. Because of this vulnerability to the poor performance of a single group member, group performance on conjunctive tasks tends to be worse than the performance of a single, average individual. On a disjunctive task, the group product is (or can be) determined by the performance of the individual with the best performance. During the 1950s, alex osborn developed a technique called brainstorming, designed to enhance the creativity and productivity of problem- solving groups. The ground rules for brainstorming call for a freewheeling, creative approach:
