COMM-200 Chapter Notes - Chapter 5-6: News Values
18 Aug 2018
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Document Summary
The writer for the mass media has two jobs: (1) gathering information; (2) putting that information into the appropriate form for the writer"s medium. The news culture: efficiency, accuracy, processes, deadlines, ethics. Newspaper writers are given specific columns, letters to the editors. Timeliness: but speed is not ideal depth. Proximity: more likely to read things close to us. Problems that journalists find with stored information. Sources may be incomplete or misfiled or miscategorized. May be easy to misinterpret because it lacks proper context. The point: crucial information that justifies creating a message in the first place. The hook: enticing opening that draws the audience in. The lead: opening few sentences of the media message. The copy: entire body of a meia message. Timeliness: timelessness, up to date, when an event happened. Proximity: in their own city/ involving people from their city elsewhere. Emotional impact: appealing angle (love, children, animals) Should be concise and to the point.
