SGMT 3000 Chapter Notes - Chapter 7: Format War, Killer Application, Computer Keyboard

• School: York University
• Department: Strategic Management
• Course: SGMT 3000
• Professor: Shoeb Mohammmad

Document Summary

Industries where standards and technology are important strategic levers. Firms may aggressively subsidize adoption of preferred tech to win standards battle. Technology: body of scientific knowledge used in the production of goods or services. High tech industries: in which underlying scientific knowledge that companies in the industry use is rapidly advancing, along with the attributes of the products that result from its application. Quintessential high tech industries: computer, telecommunications, consumer electronics, pharmaceuticals aerospace. Why focus on technology: accounting for ever-larger share of economic activity, many low-tech industries becoming more high-tech. Ex. shift in retailing from online to in-store: revolutionizing aspect of product or production systems. Format wars: battles to control the source of differentiation, and thus the value that such differentiation can create for the customer: competitive stakes = enormous, profitability and survival of firm may depend on outcome. Examples of standards: layout of a computer keyboard. No matter what keyboard you purchase, letters arranged in same pattern.