PSYC 3265 Chapter Notes - Chapter 9: Central Tendency, Thermostat, Prototype Theory
10 Nov 2014
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Nurse" is preceded by the prime potato": if the prime is semantically related to the target, this is the experimental condition. ex. By activating related concepts, people bring to bear a larger set of knowledge to help them understand. ex. When you listen to a lecture, you need a broad understanding of what is being discussed, not just narrowly think about the specific words & concepts being said: priming also helps detect consistencies. When people encounter semantically anomalous info, erp recordings show increased negativity in electrical potential around 400 ms after encountering it. This semantic inconsistency detection is called the n400: semantic memory is structured based on shared aspects of meaning. Similar concepts are metaphorically stored closer in semantic memory. People respond faster to happy words such as peace" when in a happy mood: semantic memory can be aided by info that shares the same general abstract structure as prior info, even if they"re not superficially related, ex.
