PSYC 2210 Chapter 2: Chapter 2 textbook notes Learning and behaviour by MAzur
26 Oct 2011
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Chapter 2: simple ideas, associations, and simple cells. *scientific investigation of learning did not begin until end of 19th century. *proposed three principles of association that cn be viewed as the elementary theory of memory. * these principles describe how one though leads to another. *study of free association, list of words, say first thing that comes to mind. *first principle is contiguity: the more closely in time and space two items occur , the more likely will the thought of one item lead to the thought of another. Example: response chair to the word table illustrates association by spatial contiguity, since the two items are often found closely together. *the thought of one concept often leads to the thought of similar concepts (apple and orange) *the thought of one concept often leads to opposite (night and day) *also called british empiricists because of their belief that every person acquires knowledge empirically through experience.
