PSYC 2120 Chapter Notes - Chapter 4: Motivation, Self-Perception Theory, Overjustification Effect
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Attitudes- a favourable or unfavorable evaluative reaction toward something or someone, exhibited in one(cid:495)s beliefs, feelings or intended behaviour. Our behaviour and our expressed attitudes differ is that both are subject to other influences. Abc of attitude: affect -feeling, behaviour- tendency, cognition - belief. Implicit association test (iat)- reveals the explicit (self-report) and implicit attitudes both help predict peoples behaviour and judgment. When attitude predict behaviour: when we minimize other influences on our attitude statemments and our behaviour. Social influence on behaviour can be enormous- enormous enough to induce people to violate their deepest convictions: when the attitude is specifically relevant to the observed behaviour. Specific relevant attitude do predict intended and actual behaviour. To change habits through persuasion we had best alter people(cid:495)s attitude toward specific practices: when attitude is potent (strong and brought to mind) Our attitude becomes potent if we think about them (self-aware) When does our behaviour affect our attitude: role playing the prison experiment.