PSYC 2120 Chapter Notes - Chapter 3: Availability Heuristic, Angina Pectoris, Rosy Retrospection
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Our memory system is a web of associations. Priming the awakening or activating particular associations in memory: when unattended stimuli subtly influence a thought or action, e. g. People asked to (cid:272)o(cid:373)plete se(cid:374)te(cid:374)(cid:272)es (cid:272)o(cid:374)tai(cid:374)i(cid:374)g (cid:449)ords (cid:862)old(cid:863), (cid:862)(cid:449)ise(cid:863) a(cid:374)d retired(cid:863). Shortly after, these people were observed walking more slowly to elevator then those not primed with aging-related words: e. g. Watching a scary movie can prime our thinking, activating emotions causing us to interpret furnace noises as a possible intruder. Embodied cognition the mutual influence of bodily sensations on cognitive preferences and social judgements: e. g. hold warm drink then asked to rate someone: more warm, behave generous. Kulechov effect fil(cid:373)(cid:373)akers (cid:272)o(cid:374)trol people"s per(cid:272)eptio(cid:374)s of e(cid:373)otio(cid:374)s (cid:271)(cid:455) (cid:373)a(cid:374)ipulati(cid:374)g the setting in which they see a face. Construal processes also color others; perceptions of us: when we say something bad/good about someone, people tend to associate that trait with us spontaneous trait transference.
