PSYC 1010 Chapter 13: Chapter13SocialBehaviour
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PSYC 1010 Full Course Notes
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Social psychology is branch of psychology concerned with the way individuals" thoughts, feelings, and behaviours are influenced by others. Social psychology focuses on seven topics: person perception, attribution processes, interpersonal attraction, attitudes, conformity and obedience, behaviour in groups, and social neuroscience. Social neuroscience is recent research focus and deals with how structures and processes of brain are associated with social phenomena such as prejudice and stereotyping. Social psychologists study how people are affected by actual, imagined, or implied presence of others. They are interested in individual"s interaction with others and people can engage in social behaviour even when they are alone. Social psychologists study individual behaviour in social context. Our impressions of others are affected by physical appearance. We update impressions we have formed of people as we get to know them better. For impression formation, importance of central traits can have on impressions we form of others.