PSYC 1010 Chapter Notes - Chapter 13: Social Perception, Ageism, Physical Attractiveness

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Social psychology - the branch of psychology concerned with the way individuals are influenced by others. Social psychologists study how people are affected by the actual, imagined, or implied presence of others. Person perceptions - the process of forming impressions of others. Schemas are cognitive structures that guide information processing. Individuals use schemas to organize the world around them - including their social world. Social schemas - are organized clusters of ideas about categories of social events and people. Individuals depend on social schemas because the schemas help them to efficiently process and store the wealth of information that they take in about other in their interactions. Self-schema - is an integrated set of memories, beliefs, and generalizations about one"s behaviour in a given domain. If you do not have a self-schema relevant to a particular domain, you are referred to as being aschematic in that domain.