PSYC 1010 Chapter Notes - Chapter 7: Episodic Memory, Fergus I. M. Craik, Afterimage

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Doug Mc Cann

Document Summary

The role of attention: attention- involves focusing awareness on a narrowed range of stimuli or events. In effortful processing you are picking up information because you are intentionally attempting to do so, such as when you are listening to your professor"s lectures. Information that is acquired automatically can be picked up without your intending to do so because of the frequent use of the word. Levels of processing: fergus craik and robert lockhart argue that different rates of forgetting occur because some methods of encoding create more durable memory codes than others. Paivio pointed out 5that it"s easier to create images of concrete objects than of abstract concepts. Self-referent encoding appears to enhance recall by promoting additional elaboration and better organization of information. Storage: maintaining information in memory: according to aristotle"s and ptolemy"s model, incoming information passes through two temporary storage buffers the sensory store and short-term store before it"s transferred into a long-term store.