PSYC 1010 Chapter Notes - Chapter 7: Fergus I. M. Craik, Sensory Memory, Biological Neural Network
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PSYC 1010 Full Course Notes
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3 key processes involved in memory : encoding- forming a memory code, storage- involves maintaining encoded information in memory over time, retrieval- involves recovering information from memory. Forgetting: can result in a failure to form a memory code. Next-in-line effect- when participants are next in line to speak, they are too preoccupied rehearsing to pay attention to what is being said. Attention- involves focusing awareness on a narrowed range of stimuli or events often linked to a filter that screens out most potential stimuli while allowing a select few to pass through into conscious awareness. Effortless processing- you are picking up info because you are intentionally attempting to do so. Automatic processing- info picked up without your intending to do so. Levels of processing: fergus craik and robert lockhart. Structural encoding- emphasizes the physical structure of the stimulus. Phonemic encoding- emphasizes what a word sounds like.
